Read our clients' stories
Our work covers every aspect of marketing engagement.
We specialise at the strategic level, know over 500 CxOs across UK businesses and move fluently in the Executive Suite.
This section highlights just some of the things we do, with a specific client example to illustrate the depth of activity and outcomes delivered.
We have built some outstandingly successful executive engagement programmes for companies including, Mitie, FTA, Informatica, KPMG, MicroStrategy, Computacenter and many, many others.
One of the most outstanding ROIs came from Mitie's ERP, which is discussed this case study.
The best way to find a general consensus abut strategic changes in a sector is to interview CxOs one to one.
By doing this, discussing their challenges and understanding their issues and contexts, we harvest rich insight into their thinking. We then help our clients use insight to reshape their go-to-market strategy. When the results are presented, customers react incredibly well as it chimes with their thinking.
Thought leadership means being able to come up with a different insight from the herd, which is why we always base these documents on research and comment from affected people
We've covered a huge range of issues from Brexit, to e-commerce, Global taxation to the future of logistics. Life Sciences to enterprise computing.
Workshops are a great way of bringing together groups of clients to discuss potential strategic opportunityies.
We use them as a way for big ticket suppliers to widen their authority, while gathering deep insight into how their clients perceive a situation. The result is usually a lot of new business!
Having the experience of time-served marketers to draw upon provides a valuable source of insight tonsure your business's marketing engages with your target customers.
We provide a marketing consultancy service to businesses from recent startups to Global PLCs, sharing our experience to deliver maximum RoI. The result is usually a lot of new business!
One of our fastest-growing activities is facilitating and chairing conferences and seminars. We deliver this role across a range of B2B sectors
The reason they choose us is simple - we know the subject and understand business, so can build an easy and instant rapport with the audience. This makes the event go far more smoothly, helps retain delegates and means we average 9.5/10 in CSAT & NPS surveys.
Marketing cannot exist in isolation
It has to be timely
The aim is to ensure steady growth
The power of recommendation
I've never understood why suppliers think I'm going to throw away years of practical experience with enterprise systems and adopt their whizz-bang new technology on the back of a single-sided A4 case study that tells me nothing about how this is going to create new opportunities for my business. They really do need to do a lot better to get my attention
I've never understood how people can expect me to take time to see them, when they have no understanding about my business, let alone the strategic issues we face operating a regional airport. Unless you understand your customers thoroughly, how can you hope to influence their thinking?
Whenever I'm invited to an event hosted by the Marketing Doctors I make sure I can get there, because I learn so much. I don't care that they are sponsored, because they only work with very smart companies, and there's alway the opportunity to do better business by meeting people who know more about something than I do.
Working with the Marketing Doctors didn't just create new business opportunities for us - over £1bn worth in total - It helped us re-define they way we approached and engaged with the market. From digging around in the race to the bottom on price we moved to understanding the strategic challenges they faced, and being able to change our entire go-to-market approach.
I've worked with the Marketing Doctors for about a decade now in different companies and choose them because I get the best advice, a fantastic service, really deep understanding of our business and its challenges, excellent value, and above all outstanding results.
I really value The Marketing Doctors' counsel, and have worked with them for many years, in many roles. Their help in developing strategy, creating new opportunities, engagement activities and events, has always been really valuable to me because they will pick up an idea and run with it, then deliver me back a complete solution.